About SHOAlign
Built on Experience. Driven by Purpose.
At SHOAlign, we believe personal and organizational transformation should be grounded in purpose and values. Too often, high-performing leaders reach a point where success on the outside no longer matches how they feel inside. Organizations spin through change initiatives that never stick, teams work hard but do not get the desired outcome, and change feels like chaos instead of progress.
This practice exists to change that. SHOAlign was built to help leaders, teams and organizations to anchor and align around their core purposes, to move through complexity with clarity, concrete actions, and confidence that lasts.
Why This Work Exists
Her Mission Is Simple
To enable leaders and organizations to move with more purpose and less pressure, unlocking possibilities that endure.
Swee Hoon Ong founded SHOAlign after more than 25 years of leading transformation inside Fortune 500 companies across North America, Asia, and Europe. She saw the patterns firsthand: leaders stretched thin, systems misaligned, cultures drifting from their values. Too often, the quick fixes didn’t last. What people needed wasn’t another framework or consultant report—they needed clarity, ownership, and a trusted partner who could help them make the implicit explicit.
Meet the Guide Behind SHOAlign
Swee Hoon Ong is an internationally respected executive coach and organizational development consultant with 25+ years of experience guiding leaders and teams through high-stakes transformation. She has held senior roles at Hewlett Packard Enterprise, Mattel, Motorola, and Juniper Networks, and led enterprise-wide change that impacted tens of thousands of employees worldwide.
She holds a Master’s degree in Organization Development from Pepperdine University, executive coaching certification from the Hudson Institute, and advanced credentials in team facilitation, team coaching, leadership assessments, and cultural transformation.
What clients value most, though, isn’t just her expertise—it’s her presence and cultural agility. Swee is known for her ability to create steady, reflective spaces where leaders feel both seen and challenged, helping them cut through noise, reconnect with purpose, and move forward with clarity.
Why Leaders Trust SHOAlign
Leaders don’t choose SHOAlign for quick fixes or recycled frameworks. They choose it because the work feels different—grounded, agile, and designed to last.
What clients value most isn’t just reaching outcomes, it’s how they get there:
with clarity, confidence, and a partner who walks beside them until the work takes root.
Let’s Design
What’s Next—Together
If you’re navigating a transition, leading through change, or seeking clarity for yourself or your team, you don’t have to do it alone. SHOAlign offers a steady partnership, a clear process, and a human-centered approach that helps leaders and teams move from disconnection to alignment, and turn uncertainty into clear actions and results.